今年以来,长城汽车在俄罗斯市场持续保持中国品牌市场领先地位,智能化应用的广泛搭载为用户提供更多驾乘安全新体验,随着新产品的不断推出,品牌力持续向上。据欧洲商业协会(AEB)的报告称,4月长城汽车在俄罗斯新车销量达3001台,环比增长6%,同比大增606%,继续保持俄罗斯市场销量前十。其中,凭借出众的颜值和丰富配置,“明星车型”哈弗F系销量再创新高,达到2601台,占总销量87%,进一步巩固了其在细分品类的销量地位。

Since the beginning of this year, the Haval brand has continued to maintain the leading position of the Chinese brand in the Russian market. The extensive deployment of intelligent applications provides users with moredriving safety and new experiences. With the continuous launch of new products,the brand will continue to rise. According to a report from the Association of European Business (AEB), Great Wall Motors sold 3,001 new vehicles in April, an increase of 6% month-on-month and a year-on-year increase of 606%. keep ranking in top 10 of the industry. With its outstanding appearance and rich configuration, the sales of the “star model” F series hit a new record,reaching 2601 units, accounting for 87% of total sales, further consolidating its sales position in sub-categories.

    深入本地化步伐

助力产品势能不断提升

据俄罗斯头部商业媒体RBC电视台报道,4月29日,图拉州州长久明接受了该电视台独家专访,将长城汽车作为图拉乌兹洛瓦亚工业园区的明星车企进行重点介绍,随着SPIC合同签署,长城汽车在俄本地化程度逐步加深,未来长城汽车将成为俄罗斯汽车行业本地化水平最高外资汽车品牌,并不断满足消费者需求。
According to a report by the Russian leading business media RBC TV,on April 29, Dumin-the governer of Tula region accepted an exclusive interview with the TV station, and introduced Haval as a outstanding automonile company in the Tula Uzlovaya Industrial Park. With the signing of the SPIC, Haval will gradually deepen its localization in Russia. In the future, Haval will become the OEM with highest level of localization in the Russian automotive industry and will continue to fulfill consumer needs.
2020年长城汽车签署了特殊投资协议,将在协议框架下不断深入本地化步伐,包括研发发动机、变速器、电子控制模块和车辆控制系统,未来预计总投资超420亿卢布,并将在未来成为俄罗斯本地化水平最高的车企。现阶段长城汽车超过1万平方米的发动机工厂正在如火如荼的筹建中,预计将为当地提供350个就业岗位。
In 2020, Great Wall Motors signed a special investment agreement.Under the framework of the agreement, it will continue to deepen the level of localization, including the research and development of engines, transmissions, electronic control modules and vehicle control systems. The total investment inthe future is expected to exceed 42 billion rubles, and it will become the OEM with the highest level of localization. At this stage, Great Wall's engine plant with more than 10,000 square meters is under construction, and it is expected to provide 350 jobs for the local area.

        权威大奖背书

助力长城汽车哈弗品牌向上

2021年4月,凭借出色的市场表现,长城汽车哈弗品牌荣获 “中国品牌领导者”大奖,该奖由权威汽车媒体Za Rulem颁发,是俄罗斯消费者最信任的奖项之一;凭借过硬产品实力,俄罗斯中铁建16局批量采购13台哈弗汽车,用于支持莫斯科-喀山的高速公路建设项目,体现了其对哈弗产品品质的信赖。
In April 2021, with its outstanding market performance, the Haval brand won the "Chinese Brand Leader" award, which was awarded by the authoritative automotive media Za Rulem. It is one of the most trusted awards by Russian consumers. With its excellent product, China Railway Construction 16th bureau purchased 13 Haval cars in batches to support the Moscow-Kazan highway construction project, reflecting its trust in the quality of Haval products.
今年5月,全新哈弗初恋即将在俄罗斯上市,这是一款全新跨界产品,动感、时尚、潮流使其独具特色,先进的科技配置将为用户带来前所未有的舒适性、安全性体验,让我们共同期待哈弗初恋在俄罗斯的完美市场表现!
In May of this year, the new Haval Jolion will be launched in Russia. This is a new cross-border product. The advanced technology configuration will bring users unprecedented comfort, safety, dynamic, fashion, and trend to make it unique.Let us look forward to the perfect market performance of Haval's Jolion!

来源:长城汽车俄罗斯





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